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Does This Ad Make Me Look Fat?
I want therefore I need. (© 2009 Jupiterimages Corporation) It only takes a few episodes of Mad Men to understand that advertising is meant to elicit certain emotional responses from consumers. Don...
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Science Explains Why Apple Fanboys Are Jerks
I admit, my headline is an example of baiting an audience. But if you’ve ever wondered why people who love certain brands react in a seemingly irrational way whenever that brand receives criticism,...
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